Wednesday 27 November 2013

Ethical, Financial and Environmental costs of original branded printer ink - a visual reminder.

Here’s an interesting design concept; printer ink re branded in expensive perfume packaging.  It’s often quoted that printer ink is more expensive than Channel No. 5 perfume but Australian communications designer, Celeste Watson, takes the point further. Just like the perfume, it’s not necessarily the contents you’re paying for. It’s the brand name and the packaging.

“This self-initiated brief is a response to how absurdly priced household printer cartridges are. This project aims to resolve the current discrepancy between the price of the product and its packaging,” the designer writes on her Behance page.

This striking image forces the customer to consider other costs involved with original branded printer supplies, such as the cost to the environment and the ethical costs of production of these commodities; concerns which are often more associated with that of the beauty industry.

HP shouldn’t be singled out on this issue, there are a number of other printer cartridge manufacturers doing the same thing. If you buy an original Brother, Epson or Canon cartridge, to name but a few, you will pay a huge premium for the packaging and the brand. We all know that we can save money by buying alternative brands of ink and toner but because of the problems they can cause to printers, there is, rightly a lack of trust in unknown manufacturers.

After extensive research and testing, Scorpio’s solution is Hytec Inks. There are Hytec alternatives for all of the standard home and office printers in the UK. They usually work out at around half the price of the original brands but the print quantity and quality matches (if not exceeds) that of the originals. They have an ISO 9001 quality certificate and do not invalidate the printer manufacturer’s warranty, even if used in the first year. Scorpio supplies in excess of 45,000 Hytec inks and toners per year and the failure rate is less than 1%.

Hytec is the obvious choice financially but it’s also a better choice ethically and environmentally. It is one of an elite group of manufacturers that holds the ISO 14001 Environmental Management certificate.

Celeste Watson’s design concept is an original take on a problem we have long been aware of. Now is the time for consumers and procurement managers to take action and improve the financial, ethical and environmental performance of their printer inks and toners.

If you are interested in trying Hytec alternative inks and toners, please contact Scorpio UK for a free sample. 01924 233770.